Heineken® Experience tickets
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Attractions & guided tours

Heineken® Experience tickets

4.5/5
Excellent
403 reviews
from
£22.00
Language: English
Mobile voucher accepted
Duration: up to 1 hour 30 minutes
Instant confirmation
Why you’ll love this…
  • Enter the world of the Heineken® brand and discover the secrets of how Heineken® beer is brewed
  • Enjoy an interactive show, take part in beer tasting and pour the perfect star-served Heineken
  • Taste of one of the world´s most popular beers including different homegrown varieties
What to expect

The Heineken® Experience is a thrilling tour on which you will discover all the secrets of beer making and learn about the history of the world-famous Heineken® brewery. There will be no shortage of surprises, including the chance to create a personalized bottle with your own name. Of course, at the center of the Heineken Experience, you'll be able to taste one of the most popular beers in the world!

Being one of the most famous and popular beers in the world, not finding Heineken® in the menu of a pub is almost impossible! Beloved in Europe (and not only), Heineken® is not only the domestic beer, but also an institution in Holland. It was born in Amsterdam in 1863 and has now become the third-largest beer producer in the world.

In 1988, the Heineken family closed the old factory in Amsterdam to open a bigger and more modern one outside of town, using the first as an attraction for fans. It has been welcoming visitors from all over the globe for more than 20 years, and now offers visitors a range of interactive entertainment. Whoever loves beer cannot miss the Heineken Experience!

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Heineken Experience

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What's included
  • check Entrance ticket to the Heineken Experience
  • check 2 Heineken® beers
  • check Self-guided tour
Where

Stadhouderskade 78, 1072 AE, Amsterdam

Meeting point:
You may enter the Heineken Experience ONLY at the time you have selected during booking. Note there is a strict time policy, you must be on time.
What to remember

Not suitable for:

  • people under 18
  • wheelchair users

Know in advance:

  • the brewery is only accepting a limited number of guests, you may enter the Heineken Experience ONLY at the time you have selected during the booking
  • there is no entry without an online ticket; note there is a strict time policy, you must be on time
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Provider
Heineken Experience
Booking fee
Good news! No extra fees are applied to this booking.
Cancellation policy
Unfortunately, we can't offer you a refund nor can we change or cancel your booking for this particular product, due to our partner's policy.

What people say about this experience

Excellent

4.5 /5

Based on 403 reviews from verified customers

Review categories

Safety

4.8/5

Staff

4.8/5

Value for money

4.7/5

Service

4.8/5

58%
38%
4%
0%
0%

Sort by:

  • T

    TUI Musement Traveler

    Verified booking

    5
    12 January 2026

    Enjoy the tour very much, and it has interesting things to interact with

  • T

    TUI Musement Traveler

    Verified booking

    3
    5 January 2026
  • J

    Janine

    Verified booking

    5
    19 August 2025

    Travelled as a couple

    Brilliant experience worth every penny

  • T

    TUI Musement Traveler

    Verified booking

    5
    24 November 2025

    All of the staff's 'happy' attitude, along with knowledge and desire to help, made for a really enjoyable afternoon.

  • T

    TUI Musement Traveler

    Verified booking

    4
    1 November 2025

    We had a great time at the Heineken Experience! The tour was interesting and well put together, with lots of fun interactive elements along the way. The atmosphere was lively, and we shared plenty of laughs. The lager at the end was a highlight — fresh and delicious

  • T

    TUI Musement Traveler

    Verified booking

    4
    9 October 2025

    Really enjoyed our visit.

1 / 68

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